Case study


E-mail tracking tool for marketeers — How we fully developed a growing platform used by small companies worldwide.


Project overview


  • Development
  • Marketing and SEO
  • Hosting
  • Requirements
  • Monitoring


  • Web (SaaS)
  • Freemium
  • Subscription-based


  • First release: July 2019
  • Continuous maintenance and development


PastePixel is a SaaS-platform we developed for online (e-mail) marketeers. With this platform they can track their e-mails and URLs. PastePixel show them when and where their e-mails get opened. This allows marketers to improve the effectiveness of their e-mail campaigns.

PastePixel is founded, developed, and maintained by us, Peggir. We came up with all requirements, developed it and marketed it to the public. Ever since its release it keeps growing in customers, and we keep adding new features. Nearly all customers are organically obtained through search machines thanks to our SEO efforts.

For the branding and design of PastePixel we reached out to a specialized company, Studio Lizix. They managed to come up with a representative logo, design, and fun marketing mascots based on our rough ideas.

As of 2022, PastePixel is used by thousands of companies world-wide and has tracked more than 10 million e-mails.

PastePixel pricing page

SaaS business model

PastePixel is a freemium SaaS-platform. Users can start out with a free plan with minimum features. If they like it, they can upgrade their account to one of our monthly or yearly paid plans. Users can also get a custom plan that fits their specifics needs.

PastePixel dashboard page